Which Brand is The World's Simplest?
In this era of transition, how
does simplicity pay for
brands that embrace it?
Since 2009, a stock portfolio comprised of the publicly
traded simplest brands in our Global Top 10 has
outperformed the major indexes by
traded simplest brands in our Global Top 10 has
outperformed the major indexes by
1,600
1,600
%
5757%
|
The percentage of consumers willing to pay more for simpler experiences76
|
The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communicationsThe percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications%
|
PremiumLoyalty
|
Money on the table
The amount of money brands are leaving on the table when they don't simplifyDownload the Full Report
For even more more data and brand stories that
illustrate how simplicity pays for brands of all
sizes, download the report.