These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
2
Yoshinoya
1
Restaurants
| Rank Change: | -1 |
| Industry: | Restaurants |
3
Saizeriya
1
Restaurants
| Rank Change: | -1 |
| Industry: | Restaurants |
4
Lawson
4
Retail / Grocery
| Rank Change: | +4 |
| Industry: | Retail / Grocery |
5
Ministop
16
Retail / Grocery
| Rank Change: | +16 |
| Industry: | Retail / Grocery |
7
FamilyMart
15
Retail / Grocery
| Rank Change: | +15 |
| Industry: | Retail / Grocery |
8
Yamato Transport
26
Shipping / Mail
| Rank Change: | +26 |
| Industry: | Shipping / Mail |
9
McDonald’s
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
Also view in:
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10
Doutor
3
Restaurants
| Rank Change: | -3 |
| Industry: | Restaurants |
11
Apa Hotels
1
Travel / Hotels
| Rank Change: | +1 |
| Industry: | Travel / Hotels |
12
Shimamura
9
Retail / Fashion; clothes
| Rank Change: | -9 |
| Industry: | Retail / Fashion; clothes |
13
Sagawa Express
29
Shipping / Mail
| Rank Change: | +29 |
| Industry: | Shipping / Mail |
14
Netflix
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
15
Welcia
5
Retail / Health and beauty; drugstore
| Rank Change: | -5 |
| Industry: | Retail / Health and beauty; drugstore |
16
Internet search
| Rank Change: | N/C |
| Industry: | Internet search |
Also view in:
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17
Sugi Pharmacy
4
Retail / Health and beauty; drugstore
| Rank Change: | -4 |
| Industry: | Retail / Health and beauty; drugstore |
18
Amazon
2
Internet retail
| Rank Change: | +2 |
| Industry: | Internet retail |
19
Matsumoto Kiyoshi
10
Retail / Health and beauty; drugstore
| Rank Change: | +10 |
| Industry: | Retail / Health and beauty; drugstore |
20
AEON
24
Retail / Grocery
| Rank Change: | +24 |
| Industry: | Retail / Grocery |
21
Tokyu
2
Travel / Train
| Rank Change: | +2 |
| Industry: | Travel / Train |
22
Gusto
3
Restaurants
| Rank Change: | -3 |
| Industry: | Restaurants |
23
Nippon Express (Nittsu)
47
Shipping / Mail
| Rank Change: | +47 |
| Industry: | Shipping / Mail |
24
Sharp
27
Electronics
| Rank Change: | +27 |
| Industry: | Electronics |
25
Aoyama Tailor
14
Retail / Fashion; clothes
| Rank Change: | +14 |
| Industry: | Retail / Fashion; clothes |
26
Rakuten Mobile
Telecommunications / Cell phone service providers
| Rank Change: | N/A |
| Industry: | Telecommunications / Cell phone service providers |
27
Hotel Route Inn
22
Travel / Hotels
| Rank Change: | -22 |
| Industry: | Travel / Hotels |
28
Zozotown
10
Internet retail
| Rank Change: | -10 |
| Industry: | Internet retail |
30
LINE
34
Social media
| Rank Change: | +34 |
| Industry: | Social media |
31
Panasonic
26
Electronics
| Rank Change: | +26 |
| Industry: | Electronics |
32
Cosmos Pharmaceutical
6
Retail / Health and beauty; drugstore
| Rank Change: | -6 |
| Industry: | Retail / Health and beauty; drugstore |
33
Jetstar
18
Travel / Air
| Rank Change: | -18 |
| Industry: | Travel / Air |
34
Rakuten Travel
4
Travel / Booking
| Rank Change: | -4 |
| Industry: | Travel / Booking |
36
Jalan
7
Travel / Booking
| Rank Change: | +7 |
| Industry: | Travel / Booking |
37
Mazda
Automotive
| Rank Change: | N/C |
| Industry: | Automotive |
38
Rakuten Ichiba
17
Internet retail
| Rank Change: | +17 |
| Industry: | Internet retail |
39
Tokyo Metro
3
Travel / Train
| Rank Change: | -3 |
| Industry: | Travel / Train |
40
Seino Transportation
16
Shipping / Mail
| Rank Change: | +16 |
| Industry: | Shipping / Mail |
42
Tsuruha
11
Retail / Health and beauty; drugstore
| Rank Change: | -11 |
| Industry: | Retail / Health and beauty; drugstore |
43
JR Tokai
10
Travel / Train
| Rank Change: | +10 |
| Industry: | Travel / Train |
44
Matsuzakaya
22
Retail/General (mega/department store)
| Rank Change: | +22 |
| Industry: | Retail/General (mega/department store) |
45
Jr East
16
Travel / Train
| Rank Change: | +16 |
| Industry: | Travel / Train |
46
Skymark
29
Travel / Air
| Rank Change: | -29 |
| Industry: | Travel / Air |
47
Mitsukoshi
37
Retail/General (mega/department store)
| Rank Change: | +37 |
| Industry: | Retail/General (mega/department store) |
48
Suzuki
16
Automotive
| Rank Change: | -16 |
| Industry: | Automotive |
49
Takashimaya
11
Retail/General (mega/department store)
| Rank Change: | +11 |
| Industry: | Retail/General (mega/department store) |
50
Japan Post
8
Shipping / Mail
| Rank Change: | +8 |
| Industry: | Shipping / Mail |
51
Nippon Rent-A-Car
1
Travel / Car rental
| Rank Change: | +1 |
| Industry: | Travel / Car rental |
52
Toyota
11
Automotive
| Rank Change: | +11 |
| Industry: | Automotive |
Also view in:
China Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
53
メルカリ (Mercari)
42
Internet retail
| Rank Change: | -42 |
| Industry: | Internet retail |
54
ANA
5
Travel / Air
| Rank Change: | -5 |
| Industry: | Travel / Air |
55
Msn
10
Internet search
| Rank Change: | -10 |
| Industry: | Internet search |
56
Osaka Gas
26
Utilities
| Rank Change: | +26 |
| Industry: | Utilities |
57
Mitsubishi Electric
5
Electronics
| Rank Change: | +5 |
| Industry: | Electronics |
58
Toyota Rent-A-Lease
34
Travel / Car rental
| Rank Change: | -34 |
| Industry: | Travel / Car rental |
59
26
Social media
| Rank Change: | +26 |
| Industry: | Social media |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
60
Sony Bank
13
Banks / Retail
| Rank Change: | -13 |
| Industry: | Banks / Retail |
61
Kintetsu
28
Travel / Train
| Rank Change: | -28 |
| Industry: | Travel / Train |
62
Toshiba
9
Electronics
| Rank Change: | +9 |
| Industry: | Electronics |
63
Nikkei
18
Media (newspapers, TV, online, mobile)
| Rank Change: | +18 |
| Industry: | Media (newspapers, TV, online, mobile) |
64
Kinki Nippon Tourist (Kintsu)
36
Travel / Booking
| Rank Change: | -36 |
| Industry: | Travel / Booking |
65
TikTok
Social media
| Rank Change: | N/A |
| Industry: | Social media |
66
Hoshino Resorts
7
Travel / Hotels
| Rank Change: | +7 |
| Industry: | Travel / Hotels |
67
Sony Assurance
2
General insurance
| Rank Change: | +2 |
| Industry: | General insurance |
68
Peach
62
Travel / Air
| Rank Change: | -62 |
| Industry: | Travel / Air |
69
Asahi Shimbun
17
Media (newspapers, TV, online, mobile)
| Rank Change: | +17 |
| Industry: | Media (newspapers, TV, online, mobile) |
70
Hitachi
7
Electronics
| Rank Change: | +7 |
| Industry: | Electronics |
71
Tokyo Gas
12
Utilities
| Rank Change: | +12 |
| Industry: | Utilities |
72
Goo
47
Internet search
| Rank Change: | -47 |
| Industry: | Internet search |
73
19
Social media
| Rank Change: | +19 |
| Industry: | Social media |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
74
His
65
Travel / Booking
| Rank Change: | -65 |
| Industry: | Travel / Booking |
75
Isetan
10
Retail/General (mega/department store)
| Rank Change: | -10 |
| Industry: | Retail/General (mega/department store) |
76
Sumitomo Mitsui Banking Corporation
3
Banks / Retail
| Rank Change: | +3 |
| Industry: | Banks / Retail |
77
Nissan Rent-A-Car
29
Travel / Car rental
| Rank Change: | -29 |
| Industry: | Travel / Car rental |
78
Nippon Television (Ntv)
11
Media (newspapers, TV, online, mobile)
| Rank Change: | +11 |
| Industry: | Media (newspapers, TV, online, mobile) |
79
Prince Hotel
12
Travel / Hotels
| Rank Change: | -12 |
| Industry: | Travel / Hotels |
80
Yomiuri Shimbun
8
Media (newspapers, TV, online, mobile)
| Rank Change: | +8 |
| Industry: | Media (newspapers, TV, online, mobile) |
81
Onward
43
Retail / Fashion; clothes
| Rank Change: | -43 |
| Industry: | Retail / Fashion; clothes |
82
World
32
Retail / Fashion; clothes
| Rank Change: | -32 |
| Industry: | Retail / Fashion; clothes |
83
Hankyu Department Stores
9
Retail/General (mega/department store)
| Rank Change: | -9 |
| Industry: | Retail/General (mega/department store) |
84
Jal
9
Travel / Air
| Rank Change: | -9 |
| Industry: | Travel / Air |
85
Aflac
7
Health insurance
| Rank Change: | -7 |
| Industry: | Health insurance |
86
JTB
10
Travel / Booking
| Rank Change: | -10 |
| Industry: | Travel / Booking |
87
Ameba
6
Social media
| Rank Change: | +6 |
| Industry: | Social media |
88
Sports Club RENAISSANCE
Fitness
| Rank Change: | N/A |
| Industry: | Fitness |
89
Lifenet Insurance
35
Health insurance
| Rank Change: | -35 |
| Industry: | Health insurance |
90
Konami Sports Club
22
Fitness
| Rank Change: | -22 |
| Industry: | Fitness |
91
NTT DoCoMo
13
Telecommunications / Cell phone service providers
| Rank Change: | +13 |
| Industry: | Telecommunications / Cell phone service providers |
92
Imperial Hotel
52
Travel / Hotels
| Rank Change: | -52 |
| Industry: | Travel / Hotels |
93
Zurich
6
General insurance
| Rank Change: | -6 |
| Industry: | General insurance |
94
Risona
14
Banks / Retail
| Rank Change: | -14 |
| Industry: | Banks / Retail |
95
Kansai Electric Power (Kepco)
4
Utilities
| Rank Change: | -4 |
| Industry: | Utilities |
96
Tipness
Fitness
| Rank Change: | N/A |
| Industry: | Fitness |
97
Axa Direct
25
General insurance
| Rank Change: | -25 |
| Industry: | General insurance |
98
Mufg
2
Banks / Retail
| Rank Change: | -2 |
| Industry: | Banks / Retail |
99
Tokyo Electric Power (Tepco)
4
Utilities
| Rank Change: | +4 |
| Industry: | Utilities |
100
Mitsui Sumitomo Insurance
3
General insurance
| Rank Change: | -3 |
| Industry: | General insurance |
101
Meiji Yasuda Life Insurance
Health insurance
| Rank Change: | N/C |
| Industry: | Health insurance |
102
Au
Telecommunications / Cell phone service providers
| Rank Change: | N/C |
| Industry: | Telecommunications / Cell phone service providers |
103
J:COM
13
Telecommunications / Cable providers
| Rank Change: | -13 |
| Industry: | Telecommunications / Cable providers |
104
SoftBank
6
Telecommunications / Cell phone service providers
| Rank Change: | -6 |
| Industry: | Telecommunications / Cell phone service providers |
105
10
Social media
| Rank Change: | -10 |
| Industry: | Social media |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
106
Sompo Japan Nipponkoa
7
General insurance
| Rank Change: | -7 |
| Industry: | General insurance |
107
Tokyo Marine & Nichido Fire Insurance
7
General insurance
| Rank Change: | -7 |
| Industry: | General insurance |
108
Nissay
3
Health insurance
| Rank Change: | -3 |
| Industry: | Health insurance |
109
Central Sports
95
Fitness
| Rank Change: | -95 |
| Industry: | Fitness |
110
Mizuho
16
Banks / Retail
| Rank Change: | -16 |
| Industry: | Banks / Retail |
111
Dai-Ichi Life Insurance
5
Health insurance
| Rank Change: | -5 |
| Industry: | Health insurance |
112
Rizap
Fitness
| Rank Change: | N/A |
| Industry: | Fitness |
113
NHK
6
Media (newspapers, TV, online, mobile)
| Rank Change: | -6 |
| Industry: | Media (newspapers, TV, online, mobile) |