These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Amazon
18
Internet retail
| Rank Change: | +18 |
| Industry: | Internet retail |
2
YouTube
14
Social media
| Rank Change: | +14 |
| Industry: | Social media |
3
Samsung
3
Electronics
| Rank Change: | +3 |
| Industry: | Electronics |
4
McDonald’s
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
6
Union Coop
5
Retail / Grocery
| Rank Change: | +5 |
| Industry: | Retail / Grocery |
9
Lulu
6
Retail / Grocery
| Rank Change: | -6 |
| Industry: | Retail / Grocery |
10
9
Internet search
| Rank Change: | -9 |
| Industry: | Internet search |
11
7
Social media
| Rank Change: | -7 |
| Industry: | Social media |
12
Apple
26
Electronics
| Rank Change: | +26 |
| Industry: | Electronics |
13
3
Social media
| Rank Change: | -3 |
| Industry: | Social media |
14
Etisalat
41
Telecommunications / Cell phone service providers
| Rank Change: | +41 |
| Industry: | Telecommunications / Cell phone service providers |
15
Pizza Hut
6
Restaurants
| Rank Change: | -6 |
| Industry: | Restaurants |
16
Netflix
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
17
54
Social media
| Rank Change: | +54 |
| Industry: | Social media |
18
Philips
8
Electronics
| Rank Change: | +8 |
| Industry: | Electronics |
20
KFC
8
Restaurants
| Rank Change: | -8 |
| Industry: | Restaurants |
21
42
Social media
| Rank Change: | +42 |
| Industry: | Social media |
23
Microsoft
10
Electronics
| Rank Change: | -10 |
| Industry: | Electronics |
24
LG
9
Electronics
| Rank Change: | -9 |
| Industry: | Electronics |
26
Toyota
7
Automotive
| Rank Change: | +7 |
| Industry: | Automotive |
27
IKEA
4
Retail/General (mega/department store)
| Rank Change: | +4 |
| Industry: | Retail/General (mega/department store) |
28
Dewa
54
Utilities
| Rank Change: | +54 |
| Industry: | Utilities |
30
Dubizzle
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
31
ADNOC
19
Utilities
| Rank Change: | +19 |
| Industry: | Utilities |
32
Reebok
12
Fitness
| Rank Change: | +12 |
| Industry: | Fitness |
33
Nike
8
Fitness
| Rank Change: | +8 |
| Industry: | Fitness |
34
Sharaf DG
16
Retail/General (mega/department store)
| Rank Change: | -16 |
| Industry: | Retail/General (mega/department store) |
35
11
Social media
| Rank Change: | +11 |
| Industry: | Social media |
36
Dubai Metro
31
Travel / Train
| Rank Change: | -31 |
| Industry: | Travel / Train |
37
Adidas
5
Fitness
| Rank Change: | +5 |
| Industry: | Fitness |
38
Starbucks
14
Restaurants
| Rank Change: | -14 |
| Industry: | Restaurants |
42
Spinneys
19
Retail / Grocery
| Rank Change: | +19 |
| Industry: | Retail / Grocery |
44
Apple Music
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
45
Choithrams
16
Retail / Grocery
| Rank Change: | -16 |
| Industry: | Retail / Grocery |
47
ENOC
8
Utilities
| Rank Change: | -8 |
| Industry: | Utilities |
48
Costa
27
Restaurants
| Rank Change: | -27 |
| Industry: | Restaurants |
49
Sephora
8
Retail / Health and beauty; drugstore
| Rank Change: | +8 |
| Industry: | Retail / Health and beauty; drugstore |
51
ZARA
1
Retail / Fashion; clothes
| Rank Change: | +1 |
| Industry: | Retail / Fashion; clothes |
52
Uber
8
Travel / Car rental
| Rank Change: | +8 |
| Industry: | Travel / Car rental |
53
Marriott
36
Travel / Hotels
| Rank Change: | +36 |
| Industry: | Travel / Hotels |
54
TikTok
Social media
| Rank Change: | N/A |
| Industry: | Social media |
55
Ace Hardware
1
Retail/General (mega/department store)
| Rank Change: | +1 |
| Industry: | Retail/General (mega/department store) |
56
Snapchat
Social media
| Rank Change: | N/A |
| Industry: | Social media |
58
Dell
33
Electronics
| Rank Change: | -33 |
| Industry: | Electronics |
60
Daman
68
Health insurance
| Rank Change: | +68 |
| Industry: | Health insurance |
61
Gulf News
31
Media (newspapers, TV, online, mobile)
| Rank Change: | -31 |
| Industry: | Media (newspapers, TV, online, mobile) |
62
Commercial Bank of Dubai
42
Banks / Retail
| Rank Change: | +42 |
| Industry: | Banks / Retail |
63
Virgin Stores
20
Retail/General (mega/department store)
| Rank Change: | +20 |
| Industry: | Retail/General (mega/department store) |
64
H&M
30
Retail / Fashion; clothes
| Rank Change: | -30 |
| Industry: | Retail / Fashion; clothes |
65
du
12
Telecommunications / Cell phone service providers
| Rank Change: | +12 |
| Industry: | Telecommunications / Cell phone service providers |
66
Virgin Mobile
43
Telecommunications / Cell phone service providers
| Rank Change: | -43 |
| Industry: | Telecommunications / Cell phone service providers |
70
Mercedes-Benz
6
Automotive
| Rank Change: | -6 |
| Industry: | Automotive |
71
liv
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
73
GMC
1
Automotive
| Rank Change: | -1 |
| Industry: | Automotive |
74
UPS
40
Shipping / Mail
| Rank Change: | +40 |
| Industry: | Shipping / Mail |
75
Boots
15
Retail / Health and beauty; drugstore
| Rank Change: | +15 |
| Industry: | Retail / Health and beauty; drugstore |
76
Abu Dhabi Islamic Bank
19
Banks / Retail
| Rank Change: | +19 |
| Industry: | Banks / Retail |
78
Aswaq
10
Retail / Grocery
| Rank Change: | -10 |
| Industry: | Retail / Grocery |
79
Marks & Spencer
39
Retail/General (mega/department store)
| Rank Change: | -39 |
| Industry: | Retail/General (mega/department store) |
80
Careem Box
29
Shipping / Mail
| Rank Change: | +29 |
| Industry: | Shipping / Mail |
88
Skype
41
Telecommunications / Cell phone service providers
| Rank Change: | -41 |
| Industry: | Telecommunications / Cell phone service providers |
89
Tabreed
Utilities
| Rank Change: | N/A |
| Industry: | Utilities |
90
BMW
11
Automotive
| Rank Change: | -11 |
| Industry: | Automotive |
91
Mashreq Bank
25
Banks / Retail
| Rank Change: | +25 |
| Industry: | Banks / Retail |
92
FedEx
12
Shipping / Mail
| Rank Change: | -12 |
| Industry: | Shipping / Mail |
93
Ford
48
Automotive
| Rank Change: | -48 |
| Industry: | Automotive |
94
Royal Sun Alliance
32
General insurance
| Rank Change: | +32 |
| Industry: | General insurance |
96
Swyp
5
Telecommunications / Cell phone service providers
| Rank Change: | -5 |
| Industry: | Telecommunications / Cell phone service providers |
98
Emirates NBD
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
99
DHL
71
Shipping / Mail
| Rank Change: | -71 |
| Industry: | Shipping / Mail |
100
Al Khaleej
52
Media (newspapers, TV, online, mobile)
| Rank Change: | -52 |
| Industry: | Media (newspapers, TV, online, mobile) |
101
Oman Insurance Company
28
General insurance
| Rank Change: | +28 |
| Industry: | General insurance |
102
First Abu Dhabi Bank
Banks / Retail
| Rank Change: | N/C |
| Industry: | Banks / Retail |
106
Emicool
Utilities
| Rank Change: | N/A |
| Industry: | Utilities |
108
Dubai Tram
94
Travel / Train
| Rank Change: | -94 |
| Industry: | Travel / Train |
109
Operation Falafel
50
Restaurants
| Rank Change: | -50 |
| Industry: | Restaurants |
110
The National
9
Media (newspapers, TV, online, mobile)
| Rank Change: | +9 |
| Industry: | Media (newspapers, TV, online, mobile) |
111
Wyndham
15
Travel / Hotels
| Rank Change: | -15 |
| Industry: | Travel / Hotels |
112
Hertz
14
Travel / Car rental
| Rank Change: | -14 |
| Industry: | Travel / Car rental |
114
Etihad Rail
1
Travel / Train
| Rank Change: | +1 |
| Industry: | Travel / Train |
116
Holiday Inn
4
Travel / Hotels
| Rank Change: | -4 |
| Industry: | Travel / Hotels |
118
Fetcher
37
Shipping / Mail
| Rank Change: | -37 |
| Industry: | Shipping / Mail |
124
Carfare Rent Car
7
Travel / Car rental
| Rank Change: | +7 |
| Industry: | Travel / Car rental |
125
Budget
2
Travel / Car rental
| Rank Change: | -2 |
| Industry: | Travel / Car rental |
126
Avis
13
Travel / Car rental
| Rank Change: | -13 |
| Industry: | Travel / Car rental |
128
The Address
36
Travel / Hotels
| Rank Change: | -36 |
| Industry: | Travel / Hotels |
129
ADDC Abu Dhabu Distribution Company
Utilities
| Rank Change: | N/A |
| Industry: | Utilities |
131
Empower
Utilities
| Rank Change: | N/A |
| Industry: | Utilities |
132
Rove Hotels
12
Travel / Hotels
| Rank Change: | -12 |
| Industry: | Travel / Hotels |
135
CBD Now
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
139
Tajawal
17
Travel / Booking
| Rank Change: | -17 |
| Industry: | Travel / Booking |
140
Audi
34
Automotive
| Rank Change: | -34 |
| Industry: | Automotive |
142
Emirates Islamic Bank
99
Banks / Retail
| Rank Change: | -99 |
| Industry: | Banks / Retail |
143
Abu Dhabi National Insurance Company (ADNIC)
19
General insurance
| Rank Change: | -19 |
| Industry: | General insurance |
