These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Netflix
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
2
1
Internet search
| Rank Change: | +1 |
| Industry: | Internet search |
Also view in:
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4
YouTube
53
Social media
| Rank Change: | +53 |
| Industry: | Social media |
6
IKEA
6
Retail/General (mega/department store)
| Rank Change: | +6 |
| Industry: | Retail/General (mega/department store) |
7
Zalando
4
Internet retail
| Rank Change: | +4 |
| Industry: | Internet retail |
8
Apple Music
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
9
DM
1
Retail / Health and beauty; drugstore
| Rank Change: | +1 |
| Industry: | Retail / Health and beauty; drugstore |
10
McDonald’s
6
Restaurants
| Rank Change: | -6 |
| Industry: | Restaurants |
Also view in:
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11
REWE
5
Retail / Grocery
| Rank Change: | -5 |
| Industry: | Retail / Grocery |
12
Müller
52
Retail / Health and beauty; drugstore
| Rank Change: | +52 |
| Industry: | Retail / Health and beauty; drugstore |
13
Spotify
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
14
Douglas
4
Retail / Health and beauty; drugstore
| Rank Change: | +4 |
| Industry: | Retail / Health and beauty; drugstore |
15
Rossmann
2
Retail / Health and beauty; drugstore
| Rank Change: | -2 |
| Industry: | Retail / Health and beauty; drugstore |
16
Samsung
25
Electronics
| Rank Change: | +25 |
| Industry: | Electronics |
17
Techniker Krankenkasse
46
Health insurance
| Rank Change: | +46 |
| Industry: | Health insurance |
18
Media Markt
4
Retail/General (mega/department store)
| Rank Change: | -4 |
| Industry: | Retail/General (mega/department store) |
19
OTTO
3
Internet retail
| Rank Change: | +3 |
| Industry: | Internet retail |
21
Porsche
78
Automotive
| Rank Change: | +78 |
| Industry: | Automotive |
22
Amazon
5
Internet retail
| Rank Change: | -5 |
| Industry: | Internet retail |
23
Social media
| Rank Change: | N/A |
| Industry: | Social media |
24
Saturn
3
Retail/General (mega/department store)
| Rank Change: | -3 |
| Industry: | Retail/General (mega/department store) |
25
Mercedes-Benz
25
Automotive
| Rank Change: | +25 |
| Industry: | Automotive |
26
BonPrix
16
Retail / Fashion; clothes
| Rank Change: | +16 |
| Industry: | Retail / Fashion; clothes |
27
Vapiano
26
Restaurants
| Rank Change: | +26 |
| Industry: | Restaurants |
28
Tchibo
2
Retail / Grocery
| Rank Change: | -2 |
| Industry: | Retail / Grocery |
29
H&M
1
Retail / Fashion; clothes
| Rank Change: | -1 |
| Industry: | Retail / Fashion; clothes |
31
Nike
31
Fitness
| Rank Change: | +31 |
| Industry: | Fitness |
Also view in:
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32
Volkswagen
47
Automotive
| Rank Change: | +47 |
| Industry: | Automotive |
33
Real
11
Retail / Grocery
| Rank Change: | +11 |
| Industry: | Retail / Grocery |
34
ING-DiBa
26
Banks / Retail
| Rank Change: | -26 |
| Industry: | Banks / Retail |
35
Apple
57
Electronics
| Rank Change: | +57 |
| Industry: | Electronics |
Also view in:
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36
Edeka
31
Retail / Grocery
| Rank Change: | -31 |
| Industry: | Retail / Grocery |
37
BILD
12
Media (newspapers, TV, online, mobile)
| Rank Change: | -12 |
| Industry: | Media (newspapers, TV, online, mobile) |
38
Volksbanken Raiffeisenbanken
22
Banks / Retail
| Rank Change: | +22 |
| Industry: | Banks / Retail |
39
Adidas
33
Fitness
| Rank Change: | +33 |
| Industry: | Fitness |
Also view in:
China Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
40
Vox
37
Media (newspapers, TV, online, mobile)
| Rank Change: | +37 |
| Industry: | Media (newspapers, TV, online, mobile) |
41
BMW
46
Automotive
| Rank Change: | +46 |
| Industry: | Automotive |
42
BARMER GEK
59
Health insurance
| Rank Change: | +59 |
| Industry: | Health insurance |
45
Prosieben
23
Media (newspapers, TV, online, mobile)
| Rank Change: | +23 |
| Industry: | Media (newspapers, TV, online, mobile) |
46
RTL
28
Media (newspapers, TV, online, mobile)
| Rank Change: | +28 |
| Industry: | Media (newspapers, TV, online, mobile) |
47
Philips
15
Electronics
| Rank Change: | -15 |
| Industry: | Electronics |
48
Sony
13
Electronics
| Rank Change: | -13 |
| Industry: | Electronics |
49
Toyota
1
Automotive
| Rank Change: | -1 |
| Industry: | Automotive |
Also view in:
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51
LG
2
Electronics
| Rank Change: | -2 |
| Industry: | Electronics |
52
KIK
45
Retail / Fashion; clothes
| Rank Change: | -45 |
| Industry: | Retail / Fashion; clothes |
54
AEG
19
Appliances
| Rank Change: | +19 |
| Industry: | Appliances |
56
Social media
| Rank Change: | N/A |
| Industry: | Social media |
Also view in:
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57
Hermes
46
Shipping / Mail
| Rank Change: | +46 |
| Industry: | Shipping / Mail |
58
KFC
34
Restaurants
| Rank Change: | -34 |
| Industry: | Restaurants |
59
Dell
7
Electronics
| Rank Change: | +7 |
| Industry: | Electronics |
61
Audi
25
Automotive
| Rank Change: | -25 |
| Industry: | Automotive |
62
RWE
61
Utilities
| Rank Change: | +61 |
| Industry: | Utilities |
63
C&A
34
Retail / Fashion; clothes
| Rank Change: | -34 |
| Industry: | Retail / Fashion; clothes |
65
Opel
10
Automotive
| Rank Change: | -10 |
| Industry: | Automotive |
66
Sky
42
Media (newspapers, TV, online, mobile)
| Rank Change: | +42 |
| Industry: | Media (newspapers, TV, online, mobile) |
67
Panasonic
24
Electronics
| Rank Change: | -24 |
| Industry: | Electronics |
69
Nordsee
60
Restaurants
| Rank Change: | -60 |
| Industry: | Restaurants |
70
Bayer
25
Retail / Health and beauty; drugstore
| Rank Change: | +25 |
| Industry: | Retail / Health and beauty; drugstore |
71
HP
27
Electronics
| Rank Change: | +27 |
| Industry: | Electronics |
72
Ford
8
Automotive
| Rank Change: | +8 |
| Industry: | Automotive |
73
Microsoft
3
Electronics
| Rank Change: | +3 |
| Industry: | Electronics |
74
Commerzbank
20
Banks / Retail
| Rank Change: | +20 |
| Industry: | Banks / Retail |
75
AOK
11
Health insurance
| Rank Change: | +11 |
| Industry: | Health insurance |
76
HypoVereinsbank
46
Banks / Retail
| Rank Change: | +46 |
| Industry: | Banks / Retail |
77
Puma
11
Fitness
| Rank Change: | +11 |
| Industry: | Fitness |
78
ZARA
26
Retail / Fashion; clothes
| Rank Change: | -26 |
| Industry: | Retail / Fashion; clothes |
79
Skype
9
Telecommunications / Cell phone service providers
| Rank Change: | -9 |
| Industry: | Telecommunications / Cell phone service providers |
80
Wüstenrot
46
General insurance
| Rank Change: | +46 |
| Industry: | General insurance |
81
SAT 1
8
Media (newspapers, TV, online, mobile)
| Rank Change: | +8 |
| Industry: | Media (newspapers, TV, online, mobile) |
82
Budnikowsky
45
Retail / Health and beauty; drugstore
| Rank Change: | -45 |
| Industry: | Retail / Health and beauty; drugstore |
83
Vodafone
37
Telecommunications / Cell phone service providers
| Rank Change: | +37 |
| Industry: | Telecommunications / Cell phone service providers |
84
Kaufhof
61
Retail/General (mega/department store)
| Rank Change: | -61 |
| Industry: | Retail/General (mega/department store) |
85
MEDIMAX
24
Retail/General (mega/department store)
| Rank Change: | -24 |
| Industry: | Retail/General (mega/department store) |
87
Reebok
31
Fitness
| Rank Change: | -31 |
| Industry: | Fitness |
88
Sparkasse
17
Banks / Retail
| Rank Change: | -17 |
| Industry: | Banks / Retail |
89
20
Social media
| Rank Change: | +20 |
| Industry: | Social media |
90
TUI
7
Travel / Booking
| Rank Change: | -7 |
| Industry: | Travel / Booking |
91
R+V Versicherung
37
General insurance
| Rank Change: | +37 |
| Industry: | General insurance |
93
TARGOBANK
3
Banks / Retail
| Rank Change: | +3 |
| Industry: | Banks / Retail |
94
TikTok
Social media
| Rank Change: | N/A |
| Industry: | Social media |
96
O2
19
Telecommunications / Cell phone service providers
| Rank Change: | +19 |
| Industry: | Telecommunications / Cell phone service providers |
97
eplus
3
Telecommunications / Cell phone service providers
| Rank Change: | +3 |
| Industry: | Telecommunications / Cell phone service providers |
98
Snapchat
Social media
| Rank Change: | N/A |
| Industry: | Social media |
99
Deutsche Telekom
19
Telecommunications / Cell phone service providers
| Rank Change: | +19 |
| Industry: | Telecommunications / Cell phone service providers |
102
Deutsche Post
5
Shipping / Mail
| Rank Change: | +5 |
| Industry: | Shipping / Mail |
103
16
Social media
| Rank Change: | +16 |
| Industry: | Social media |
Also view in:
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104
Spiegel
13
Media (newspapers, TV, online, mobile)
| Rank Change: | -13 |
| Industry: | Media (newspapers, TV, online, mobile) |
105
19
Social media
| Rank Change: | +19 |
| Industry: | Social media |
Also view in:
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106
Allianz
11
General insurance
| Rank Change: | +11 |
| Industry: | General insurance |
107
Europcar
17
Travel / Car rental
| Rank Change: | -17 |
| Industry: | Travel / Car rental |
108
Marriott
75
Travel / Hotels
| Rank Change: | -75 |
| Industry: | Travel / Hotels |
109
Deutsche Postbank
4
Banks / Retail
| Rank Change: | +4 |
| Industry: | Banks / Retail |
110
Sixt
28
Travel / Car rental
| Rank Change: | -28 |
| Industry: | Travel / Car rental |
111
Social media
| Rank Change: | N/A |
| Industry: | Social media |
Also view in:
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112
FedEx
2
Shipping / Mail
| Rank Change: | +2 |
| Industry: | Shipping / Mail |
113
UPS
1
Shipping / Mail
| Rank Change: | -1 |
| Industry: | Shipping / Mail |
115
Deutsche Bank
12
Banks / Retail
| Rank Change: | +12 |
| Industry: | Banks / Retail |
116
Eurowings
35
Travel / Air
| Rank Change: | -35 |
| Industry: | Travel / Air |
117
Alltours
39
Travel / Booking
| Rank Change: | -39 |
| Industry: | Travel / Booking |
118
airberlin
7
Travel / Air
| Rank Change: | -7 |
| Industry: | Travel / Air |
121
Generali
4
General insurance
| Rank Change: | +4 |
| Industry: | General insurance |
122
Hertz
25
Travel / Car rental
| Rank Change: | -25 |
| Industry: | Travel / Car rental |
123
ERGO
13
General insurance
| Rank Change: | -13 |
| Industry: | General insurance |
124
Holiday Inn
90
Travel / Hotels
| Rank Change: | -90 |
| Industry: | Travel / Hotels |
125
Hilton
58
Travel / Hotels
| Rank Change: | -58 |
| Industry: | Travel / Hotels |
127
Der Touristik
62
Travel / Booking
| Rank Change: | -62 |
| Industry: | Travel / Booking |
128
Avis
23
Travel / Car rental
| Rank Change: | -23 |
| Industry: | Travel / Car rental |
129
EP/Elektronik Partner
83
Retail/General (mega/department store)
| Rank Change: | -83 |
| Industry: | Retail/General (mega/department store) |
130
Deutsche Bahn
14
Travel / Train
| Rank Change: | -14 |
| Industry: | Travel / Train |
131
Thomas Cook
86
Travel / Booking
| Rank Change: | -86 |
| Industry: | Travel / Booking |
132
Its Travel
94
Travel / Booking
| Rank Change: | -94 |
| Industry: | Travel / Booking |
