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These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.

4

Sony

1

Electronics

Rank Change: +1
Industry: Electronics

5

HP

1

Electronics

Rank Change: +1
Industry: Electronics

6

airtel

24

Telecommunications / Cell phone service providers

Rank Change: +24
Industry: Telecommunications / Cell phone service providers

8

Nokia

4

Electronics

Rank Change: -4
Industry: Electronics

Also view in:

Germany Global Sweden

10

LG

43

Electronics

Rank Change: +43
Industry: Electronics

14

Philips

6

Electronics

Rank Change: -6
Industry: Electronics

16

Big Bazaar

4

Retail/General (mega/department store)

Rank Change: -4
Industry: Retail/General (mega/department store)

17

Tata Sky

14

Telecommunications / Cable providers

Rank Change: +14
Industry: Telecommunications / Cable providers

18

Panasonic

28

Electronics

Rank Change: +28
Industry: Electronics

19

Maruti Suzuki

16

Automotive

Rank Change: -16
Industry: Automotive

20

Himalaya Healthcare

35

Retail / Health and beauty; drugstore

Rank Change: +35
Industry: Retail / Health and beauty; drugstore

21

The Times of India

20

Media (newspapers, TV, online, mobile)

Rank Change: +20
Industry: Media (newspapers, TV, online, mobile)

22

Lakme

25

Retail / Health and beauty; drugstore

Rank Change: +25
Industry: Retail / Health and beauty; drugstore

23

Vodafone

3

Telecommunications / Cell phone service providers

Rank Change: +3
Industry: Telecommunications / Cell phone service providers

Also view in:

Germany Global United Kingdom

24

 

Spotify

 

Internet retail

Rank Change: N/A
Industry: Internet retail

25

Haldiram

9

Restaurants

Rank Change: +9
Industry: Restaurants

27

Videocon

43

Electronics

Rank Change: +43
Industry: Electronics

28

Microsoft

11

Electronics

Rank Change: -11
Industry: Electronics

29

Jio

1

Telecommunications / Cell phone service providers

Rank Change: -1
Industry: Telecommunications / Cell phone service providers

30

Tata Motors

14

Automotive

Rank Change: +14
Industry: Automotive

31

ICICI Bank

59

Banks / Retail

Rank Change: +59
Industry: Banks / Retail

32

Bata

5

Internet retail

Rank Change: -5
Industry: Internet retail

33

 

Godrej Nature’s Basket

 

Retail / Grocery

Rank Change: N/C
Industry: Retail / Grocery

36

Peter England

20

Retail / Fashion; clothes

Rank Change: +20
Industry: Retail / Fashion; clothes

37

Yatra

40

Travel / Booking

Rank Change: +40
Industry: Travel / Booking

38

HDFC Bank

17

Banks / Retail

Rank Change: -17
Industry: Banks / Retail

39

Big Basket

25

Retail / Grocery

Rank Change: -25
Industry: Retail / Grocery

40

TVS Motor

30

Automotive

Rank Change: -30
Industry: Automotive

42

Canon

5

Electronics

Rank Change: -5
Industry: Electronics

Also view in:

Germany Global United States

44

Godrej

4

Appliances

Rank Change: -4
Industry: Appliances

45

Reliance Fresh

22

Retail / Grocery

Rank Change: -22
Industry: Retail / Grocery

46

The Hindu

8

Media (newspapers, TV, online, mobile)

Rank Change: +8
Industry: Media (newspapers, TV, online, mobile)

47

Reliance Mobile

18

Telecommunications / Cell phone service providers

Rank Change: +18
Industry: Telecommunications / Cell phone service providers

49

Pizza Hut

10

Restaurants

Rank Change: +10
Industry: Restaurants

51

Onida

6

Electronics

Rank Change: +6
Industry: Electronics

52

Union Bank of India

53

Banks / Retail

Rank Change: +53
Industry: Banks / Retail

53

Café Coffee Day

14

Restaurants

Rank Change: -14
Industry: Restaurants

54

Levi’s

22

Retail / Fashion; clothes

Rank Change: -22
Industry: Retail / Fashion; clothes

Also view in:

Global United States

55

Snapdeal.com

19

Internet retail

Rank Change: +19
Industry: Internet retail

56

Skype

43

Telecommunications / Cell phone service providers

Rank Change: -43
Industry: Telecommunications / Cell phone service providers

57

Standard Chartered

41

Banks / Retail

Rank Change: +41
Industry: Banks / Retail

59

Bank of India

22

Banks / Retail

Rank Change: +22
Industry: Banks / Retail

60

FedEx

20

Shipping / Mail

Rank Change: +20
Industry: Shipping / Mail

61

LIC

46

General insurance

Rank Change: +46
Industry: General insurance

62

 

Volkswagen

 

Automotive

Rank Change: N/C
Industry: Automotive

63

Tata Indicom

43

Telecommunications / Cell phone service providers

Rank Change: +43
Industry: Telecommunications / Cell phone service providers

64

Pantaloons

9

Retail/General (mega/department store)

Rank Change: +9
Industry: Retail/General (mega/department store)

65

MakeMyTrip

58

Travel / Booking

Rank Change: -58
Industry: Travel / Booking

66

GoAir

16

Travel / Air

Rank Change: +16
Industry: Travel / Air

67

Shoppers Stop

6

Internet retail

Rank Change: -6
Industry: Internet retail

68

Domino’s

49

Restaurants

Rank Change: -49
Industry: Restaurants

69

Tata Aig General Insurance

45

General insurance

Rank Change: +45
Industry: General insurance

70

MINT

30

Media (newspapers, TV, online, mobile)

Rank Change: +30
Industry: Media (newspapers, TV, online, mobile)

71

Haier

8

Appliances

Rank Change: +8
Industry: Appliances

Also view in:

China Global

72

Bajaj Auto

23

Automotive

Rank Change: -23
Industry: Automotive

73

State Bank of India

15

Banks / Retail

Rank Change: +15
Industry: Banks / Retail

74

eBay

5

Internet retail

Rank Change: -5
Industry: Internet retail

75

Cleartrip

25

Travel / Booking

Rank Change: -25
Industry: Travel / Booking

76

DNA

33

Media (newspapers, TV, online, mobile)

Rank Change: +33
Industry: Media (newspapers, TV, online, mobile)

77

Punjab National Bank

18

Banks / Retail

Rank Change: +18
Industry: Banks / Retail

78

Hero MotoCorp

63

Automotive

Rank Change: -63
Industry: Automotive

79

Croma

4

Retail/General (mega/department store)

Rank Change: -4
Industry: Retail/General (mega/department store)

80

Lee

13

Retail / Fashion; clothes

Rank Change: -13
Industry: Retail / Fashion; clothes

81

UPS

13

Shipping / Mail

Rank Change: +13
Industry: Shipping / Mail

82

BSNL

11

Telecommunications / Cell phone service providers

Rank Change: -11
Industry: Telecommunications / Cell phone service providers

83

DHL

47

Shipping / Mail

Rank Change: -47
Industry: Shipping / Mail

84

Idea Cellular

33

Telecommunications / Cell phone service providers

Rank Change: -33
Industry: Telecommunications / Cell phone service providers

85

BMW

1

Automotive

Rank Change: -1
Industry: Automotive

86

Bajaj Allianz

10

General insurance

Rank Change: +10
Industry: General insurance

87

Spencer’s

49

Retail/General (mega/department store)

Rank Change: -49
Industry: Retail/General (mega/department store)

88

Megamart

4

Retail/General (mega/department store)

Rank Change: +4
Industry: Retail/General (mega/department store)

89

Lifestyle

44

Retail/General (mega/department store)

Rank Change: -44
Industry: Retail/General (mega/department store)

90

Groupon

13

Internet retail

Rank Change: +13
Industry: Internet retail

Also view in:

Global United States

91

HSBC

33

Banks / Retail

Rank Change: -33
Industry: Banks / Retail

Also view in:

Global United Kingdom

93

Oriental Insurance

20

General insurance

Rank Change: +20
Industry: General insurance

94

ICICI Prudential

3

General insurance

Rank Change: +3
Industry: General insurance

95

Max Bupa

20

Health insurance

Rank Change: +20
Industry: Health insurance

96

IndiGo

54

Travel / Air

Rank Change: -54
Industry: Travel / Air

97

Westside

4

Retail/General (mega/department store)

Rank Change: -4
Industry: Retail/General (mega/department store)

99

Provogue

35

Retail/General (mega/department store)

Rank Change: -35
Industry: Retail/General (mega/department store)

100

Iffco Tokio General Insurance

20

General insurance

Rank Change: +20
Industry: General insurance

101

Tata DoCoMo

18

Telecommunications / Cell phone service providers

Rank Change: -18
Industry: Telecommunications / Cell phone service providers

102

T24 Mobile

2

Telecommunications / Cell phone service providers

Rank Change: +2
Industry: Telecommunications / Cell phone service providers

103

Aditya Birla Sun Life

13

General insurance

Rank Change: +13
Industry: General insurance

104

Canara Bank

5

Banks / Retail

Rank Change: -5
Industry: Banks / Retail

105

Air India

53

Travel / Air

Rank Change: -53
Industry: Travel / Air

106

ITC

34

Travel / Hotels

Rank Change: -34
Industry: Travel / Hotels

107

Virgin Mobile

14

Telecommunications / Cell phone service providers

Rank Change: +14
Industry: Telecommunications / Cell phone service providers

108

Taj

88

Travel / Hotels

Rank Change: -88
Industry: Travel / Hotels

109

Ixigo

66

Travel / Booking

Rank Change: -66
Industry: Travel / Booking

110

Oberoi

25

Travel / Hotels

Rank Change: -25
Industry: Travel / Hotels

111

Jet Airways

22

Travel / Air

Rank Change: -22
Industry: Travel / Air

112

BlackBerry

25

Electronics

Rank Change: -25
Industry: Electronics

113

SpiceJet

53

Travel / Air

Rank Change: -53
Industry: Travel / Air

114

Audi

85

Automotive

Rank Change: -85
Industry: Automotive

115

Hyatt

7

Travel / Hotels

Rank Change: -7
Industry: Travel / Hotels

Also view in:

China Global

116

Viveks

25

Retail/General (mega/department store)

Rank Change: -25
Industry: Retail/General (mega/department store)

117

Travelguru

69

Travel / Booking

Rank Change: -69
Industry: Travel / Booking

119

Marriott

41

Travel / Hotels

Rank Change: -41
Industry: Travel / Hotels

120

Holiday Inn

54

Travel / Hotels

Rank Change: -54
Industry: Travel / Hotels

121

Barista

20

Restaurants

Rank Change: -20
Industry: Restaurants

122

Mercedes-Benz

11

Automotive

Rank Change: -11
Industry: Automotive

123

Aviva

6

Health insurance

Rank Change: -6
Industry: Health insurance

Also view in:

Global United Kingdom

124

The Leela

12

Travel / Hotels

Rank Change: -12
Industry: Travel / Hotels

125

Travelocity

23

Travel / Booking

Rank Change: -23
Industry: Travel / Booking

126

TravelChaCha

16

Travel / Booking

Rank Change: -16
Industry: Travel / Booking

This travel booking and accommodation site has been the subject of complaints in the past for failing to deliver paid-for tickets as well as its spotty website. And with other travel booking sites sometimes described by respondents as “interchangeable,” TravelChaCha has an opportunity to simplify its offerings and shore up its services to distinguish itself from competitors.

Industry Rankings

Industry Simplicity Score Simplicity Premium
950 N/A
Industry Simplicity Score Simplicity Premium
726 27.2%
Industry Simplicity Score Simplicity Premium
710 30.4%
Industry Simplicity Score Simplicity Premium
701 28.4%
Industry Simplicity Score Simplicity Premium
676 N/A
Industry Simplicity Score Simplicity Premium
629 24.3%
Industry Simplicity Score Simplicity Premium
617 31.4%
Industry Simplicity Score Simplicity Premium
614 28.4%
Industry Simplicity Score Simplicity Premium
612 26.2%
Industry Simplicity Score Simplicity Premium
552 26.2%
Industry Simplicity Score Simplicity Premium
532 35.1%

12

Industry Simplicity Score Simplicity Premium
525 28.5%
Industry Simplicity Score Simplicity Premium
520 27%
Industry Simplicity Score Simplicity Premium
519 N/A
Industry Simplicity Score Simplicity Premium
508 32.8%
Industry Simplicity Score Simplicity Premium
502 42.3%
Industry Simplicity Score Simplicity Premium
470 30%
Industry Simplicity Score Simplicity Premium
470 36.8%
Industry Simplicity Score Simplicity Premium
413 33.5%
Industry Simplicity Score Simplicity Premium
401 49.1%
Industry Simplicity Score Simplicity Premium
389 37.1%
Industry Simplicity Score Simplicity Premium
321 23.8%
Industry Simplicity Score Simplicity Premium
281 N/A
Industry Simplicity Score Simplicity Premium
246 40.3%
Industry Simplicity Score Simplicity Premium
240 29.7%

Money To Be Made

All brands can benefit from simplifying, but not all may benefit equally. To understand which brands in India can reap the greatest financial reward, and what they need to do to command more for their services, download the full report.