These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Kuaishou
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
2
Douyin
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
3
bilibili
Media (newspapers, TV, online, mobile)
| Rank Change: | N/A |
| Industry: | Media (newspapers, TV, online, mobile) |
4
KFC
31
Restaurants
| Rank Change: | +31 |
| Industry: | Restaurants |
5
74
Social media
| Rank Change: | +74 |
| Industry: | Social media |
7
Missfresh
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
8
McDonald’s
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
Also view in:
Germany Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
9
Pinduoduo
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
10
Baidu
28
Internet search
| Rank Change: | +28 |
| Industry: | Internet search |
11
Cainiao
Shipping / Mail
| Rank Change: | N/A |
| Industry: | Shipping / Mail |
12
Shentong Express
75
Shipping / Mail
| Rank Change: | +75 |
| Industry: | Shipping / Mail |
13
S.F. Express
1
Shipping / Mail
| Rank Change: | -1 |
| Industry: | Shipping / Mail |
14
YTO Express
57
Shipping / Mail
| Rank Change: | +57 |
| Industry: | Shipping / Mail |
15
ANTA
11
Fitness
| Rank Change: | +11 |
| Industry: | Fitness |
16
Bear Electric
Appliances
| Rank Change: | N/A |
| Industry: | Appliances |
17
JD.com
2
Internet retail
| Rank Change: | -2 |
| Industry: | Internet retail |
18
RT-Mart
19
Retail / Grocery
| Rank Change: | +19 |
| Industry: | Retail / Grocery |
19
3
Social media
| Rank Change: | +3 |
| Industry: | Social media |
20
Taobao.com
37
Internet retail
| Rank Change: | +37 |
| Industry: | Internet retail |
21
Vivo
11
Electronics
| Rank Change: | -11 |
| Industry: | Electronics |
23
Midea
59
Appliances
| Rank Change: | +59 |
| Industry: | Appliances |
24
Yunda Express
22
Shipping / Mail
| Rank Change: | -22 |
| Industry: | Shipping / Mail |
25
OPPO
39
Electronics
| Rank Change: | +39 |
| Industry: | Electronics |
26
HLA
35
Retail / Fashion; clothes
| Rank Change: | +35 |
| Industry: | Retail / Fashion; clothes |
27
Hema
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
28
Walmart
30
Retail/General (mega/department store)
| Rank Change: | +30 |
| Industry: | Retail/General (mega/department store) |
29
Pizza Hut
48
Restaurants
| Rank Change: | +48 |
| Industry: | Restaurants |
30
Tmall.com
17
Internet retail
| Rank Change: | +17 |
| Industry: | Internet retail |
31
ZTO Express
2
Shipping / Mail
| Rank Change: | -2 |
| Industry: | Shipping / Mail |
32
Red
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
33
Philips
19
Electronics
| Rank Change: | -19 |
| Industry: | Electronics |
34
Taier
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
35
HEYTEA
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
36
Li-Ning
3
Fitness
| Rank Change: | -3 |
| Industry: | Fitness |
37
HaiDiLao Hot Pot
39
Restaurants
| Rank Change: | +39 |
| Industry: | Restaurants |
38
Family Mart
13
Retail / Health and beauty; drugstore
| Rank Change: | +13 |
| Industry: | Retail / Health and beauty; drugstore |
39
Youku
1
Social media
| Rank Change: | +1 |
| Industry: | Social media |
40
iQIYI.com
24
Media (newspapers, TV, online, mobile)
| Rank Change: | -24 |
| Industry: | Media (newspapers, TV, online, mobile) |
41
IKEA
12
Retail/General (mega/department store)
| Rank Change: | +12 |
| Industry: | Retail/General (mega/department store) |
42
LY.com
6
Travel / Booking
| Rank Change: | -6 |
| Industry: | Travel / Booking |
43
Nike
4
Fitness
| Rank Change: | -4 |
| Industry: | Fitness |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
44
Home
Travel / Hotels
| Rank Change: | N/A |
| Industry: | Travel / Hotels |
45
Suning
39
Retail/General (mega/department store)
| Rank Change: | -39 |
| Industry: | Retail/General (mega/department store) |
46
Bosideng
Retail / Fashion; clothes
| Rank Change: | N/A |
| Industry: | Retail / Fashion; clothes |
47
Sony
19
Electronics
| Rank Change: | -19 |
| Industry: | Electronics |
48
MINISO
Retail / Grocery
| Rank Change: | N/A |
| Industry: | Retail / Grocery |
49
Tencent Video
Media (newspapers, TV, online, mobile)
| Rank Change: | N/A |
| Industry: | Media (newspapers, TV, online, mobile) |
50
Sephora
58
Retail / Health and beauty; drugstore
| Rank Change: | +58 |
| Industry: | Retail / Health and beauty; drugstore |
51
Adidas
32
Fitness
| Rank Change: | -32 |
| Industry: | Fitness |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
52
Jinjiang
Travel / Hotels
| Rank Change: | N/A |
| Industry: | Travel / Hotels |
53
Starbucks
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
54
Huawei
12
Electronics
| Rank Change: | -12 |
| Industry: | Electronics |
55
Deppon
42
Shipping / Mail
| Rank Change: | -42 |
| Industry: | Shipping / Mail |
56
Qunar
Travel / Booking
| Rank Change: | N/A |
| Industry: | Travel / Booking |
57
Han Ting
8
Travel / Hotels
| Rank Change: | -8 |
| Industry: | Travel / Hotels |
58
Decathlon
55
Retail / Fashion; clothes
| Rank Change: | -55 |
| Industry: | Retail / Fashion; clothes |
59
Douban
15
Social media
| Rank Change: | +15 |
| Industry: | Social media |
60
TCL
35
Appliances
| Rank Change: | -35 |
| Industry: | Appliances |
61
Toutiao
Media (newspapers, TV, online, mobile)
| Rank Change: | N/A |
| Industry: | Media (newspapers, TV, online, mobile) |
62
Agricultural Bank of China
Banks / Retail
| Rank Change: | N/C |
| Industry: | Banks / Retail |
63
Tuniu
56
Travel / Booking
| Rank Change: | -56 |
| Industry: | Travel / Booking |
64
Vanguard
Retail / Grocery
| Rank Change: | N/A |
| Industry: | Retail / Grocery |
65
Peace Bird
Retail / Fashion; clothes
| Rank Change: | N/A |
| Industry: | Retail / Fashion; clothes |
66
China Unicom
11
Telecommunications / Cell phone service providers
| Rank Change: | -11 |
| Industry: | Telecommunications / Cell phone service providers |
67
China Southern Airlines
47
Travel / Air
| Rank Change: | +47 |
| Industry: | Travel / Air |
68
Didi
17
Travel / Car rental
| Rank Change: | -17 |
| Industry: | Travel / Car rental |
69
2
Social media
| Rank Change: | -2 |
| Industry: | Social media |
70
Tongrentang
10
Retail / Health and beauty; drugstore
| Rank Change: | -10 |
| Industry: | Retail / Health and beauty; drugstore |
71
Xiaomi
52
Electronics
| Rank Change: | -52 |
| Industry: | Electronics |
72
ZTE
38
Electronics
| Rank Change: | +38 |
| Industry: | Electronics |
73
China Construction Bank
24
Banks / Retail
| Rank Change: | +24 |
| Industry: | Banks / Retail |
74
Caocao
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
77
GOME
8
Retail/General (mega/department store)
| Rank Change: | -8 |
| Industry: | Retail/General (mega/department store) |
78
China Mobile
25
Telecommunications / Cell phone service providers
| Rank Change: | +25 |
| Industry: | Telecommunications / Cell phone service providers |
79
Shouqi
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
80
State Grid
26
Utilities
| Rank Change: | +26 |
| Industry: | Utilities |
81
China Telecom
10
Telecommunications / Cell phone service providers
| Rank Change: | +10 |
| Industry: | Telecommunications / Cell phone service providers |
82
China Gas
12
Utilities
| Rank Change: | -12 |
| Industry: | Utilities |
83
Xpeng
Automotive
| Rank Change: | N/A |
| Industry: | Automotive |
84
ASUS
16
Electronics
| Rank Change: | +16 |
| Industry: | Electronics |
85
China National Petroleum Corp
11
Utilities
| Rank Change: | +11 |
| Industry: | Utilities |
86
GREE
74
Appliances
| Rank Change: | -74 |
| Industry: | Appliances |
87
China Eastern
82
Travel / Air
| Rank Change: | -82 |
| Industry: | Travel / Air |
88
xiaozhu.com
Travel / Booking
| Rank Change: | N/A |
| Industry: | Travel / Booking |
89
Home original chicken
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
90
Lenovo
16
Electronics
| Rank Change: | -16 |
| Industry: | Electronics |
91
Morphy Richards
Appliances
| Rank Change: | N/A |
| Industry: | Appliances |
92
Wenheyou
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
93
Marriott
8
Travel / Hotels
| Rank Change: | +8 |
| Industry: | Travel / Hotels |
94
Bank of China
1
Banks / Retail
| Rank Change: | -1 |
| Industry: | Banks / Retail |
95
ICBC
38
Banks / Retail
| Rank Change: | -38 |
| Industry: | Banks / Retail |
96
Hyundai
11
Automotive
| Rank Change: | +11 |
| Industry: | Automotive |
97
ctrip.com
26
Travel / Booking
| Rank Change: | -26 |
| Industry: | Travel / Booking |
99
Toyota
20
Automotive
| Rank Change: | -20 |
| Industry: | Automotive |
Also view in:
Germany Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom United States
100
China Water Affairs Group Limited
Utilities
| Rank Change: | N/A |
| Industry: | Utilities |
101
Sinopec Group
Utilities
| Rank Change: | N/A |
| Industry: | Utilities |
103
Spring Airlines
8
Travel / Air
| Rank Change: | +8 |
| Industry: | Travel / Air |
104
China Merchants Bank
12
Banks / Retail
| Rank Change: | -12 |
| Industry: | Banks / Retail |
105
BMW
Automotive
| Rank Change: | N/A |
| Industry: | Automotive |
106
Taikang Life
6
Health insurance
| Rank Change: | +6 |
| Industry: | Health insurance |
107
Bank of Communications
22
Banks / Retail
| Rank Change: | -22 |
| Industry: | Banks / Retail |
108
Volkswagen
102
Automotive
| Rank Change: | -102 |
| Industry: | Automotive |
109
People’s Insurance Company of China
7
General insurance
| Rank Change: | -7 |
| Industry: | General insurance |
110
China Railway
Travel / Train
| Rank Change: | N/A |
| Industry: | Travel / Train |
111
HP
76
Electronics
| Rank Change: | -76 |
| Industry: | Electronics |
112
Apple
94
Electronics
| Rank Change: | -94 |
| Industry: | Electronics |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
113
27
Social media
| Rank Change: | -27 |
| Industry: | Social media |
Also view in:
Germany Global India Saudi Arabia Sweden United Arab Emirates United Kingdom United States
114
Saicmobility
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
115
China Pacific Insurance
10
General insurance
| Rank Change: | -10 |
| Industry: | General insurance |
116
Hainan Airlines
27
Travel / Air
| Rank Change: | -27 |
| Industry: | Travel / Air |
117
Leading Idea
Automotive
| Rank Change: | N/A |
| Industry: | Automotive |
118
China Southern Airline
42
Travel / Air
| Rank Change: | -42 |
| Industry: | Travel / Air |
119
China National Offshore Oil Corporation
Utilities
| Rank Change: | N/A |
| Industry: | Utilities |
121
Ping An Insurance
6
General insurance
| Rank Change: | -6 |
| Industry: | General insurance |
122
CRRC Corporation Limited
Travel / Train
| Rank Change: | N/A |
| Industry: | Travel / Train |
123
Mercedes-Benz
Automotive
| Rank Change: | N/A |
| Industry: | Automotive |
124
Mandarin Oriental
Travel / Hotels
| Rank Change: | N/A |
| Industry: | Travel / Hotels |
125
Air China
104
Travel / Air
| Rank Change: | -104 |
| Industry: | Travel / Air |
126
NIO
Automotive
| Rank Change: | N/A |
| Industry: | Automotive |
128
Audi
97
Automotive
| Rank Change: | -97 |
| Industry: | Automotive |
129
Booking
Travel / Booking
| Rank Change: | N/A |
| Industry: | Travel / Booking |
130
Hilton
32
Travel / Hotels
| Rank Change: | -32 |
| Industry: | Travel / Hotels |
131
China Life Insurance
23
Health insurance
| Rank Change: | -23 |
| Industry: | Health insurance |
132
CHINA Taiping Insurance
General insurance
| Rank Change: | N/A |
| Industry: | General insurance |
133
Changan
20
Automotive
| Rank Change: | -20 |
| Industry: | Automotive |
134
DJI
Electronics
| Rank Change: | N/A |
| Industry: | Electronics |