World’s Simplest Brands Ninth Edition
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Industries

How do industries in our index rank worldwide? Explore how individual industries perform in each region, and view their simplicity premiums - how much more consumers are willing to pay for simpler experiences in that industry.




Global Ranking

Industry

1

Internet search

Region Industry Ranking Simplicity Premium
Global 1 N/A
United States 1 N/A
United Kingdom 1 1.2%
Germany 1 2.8%
Sweden 1 N/A
United Arab Emirates 1 N/A
Saudi Arabia 1 N/A
India 1 N/A
China 3 N/A
Japan 1 2.3%

2

Internet retail

Region Industry Ranking Simplicity Premium
Global 2 9%
United States 2 4.7%
United Kingdom 3 2.3%
Germany 2 2.8%
Sweden 2 4.1%
United Arab Emirates 3 14.7%
Saudi Arabia 4 15.7%
India 2 27.2%
China 2 8%
Japan 4 4.2%

3

Electronics

Region Industry Ranking Simplicity Premium
Global 3 10%
United States 4 6%
United Kingdom 4 3.2%
Germany 5 2.9%
Sweden 4 3.5%
United Arab Emirates 2 17.2%
Saudi Arabia 2 15.7%
India 4 28.4%
China 1 12.6%
Japan 7 2.3%

4

Appliances

Region Industry Ranking Simplicity Premium
Global 4 7%
United States 6 2.9%
United Kingdom 5 1.2%
Germany 4 2.4%
Sweden 7 2.4%
United Arab Emirates 5 N/A
Saudi Arabia 3 N/A
India 6 24.3%
China 4 10.6%
Japan 2 N/A

5

Retail / Grocery

Region Industry Ranking Simplicity Premium
Global 5 9%
United States 3 5.8%
United Kingdom 2 2.1%
Germany 3 2.6%
Sweden 3 1.7%
United Arab Emirates 4 11.8%
Saudi Arabia 7 13.8%
India 9 26.2%
China 11 9.9%
Japan 5 2.6%

6

Telecommunications / Cell phone service providers

Region Industry Ranking Simplicity Premium
Global 6 10%
United States 8 6.4%
United Kingdom 12 2.5%
Germany 10 2.8%
Sweden 14 2.5%
United Arab Emirates 8 15.3%
Saudi Arabia 6 15.6%
India 3 30.4%
China 5 6.9%
Japan 11 3.9%

7

Retail/General (mega/department store)

Region Industry Ranking Simplicity Premium
Global 7 10%
United States 10 4.8%
United Kingdom 8 2.4%
Germany 16 3%
Sweden 6 2.9%
United Arab Emirates 7 13.9%
Saudi Arabia 14 15.4%
India 17 30%
China 8 9.7%
Japan 10 3.6%

8

Retail / Health and beauty; drugstore

Region Industry Ranking Simplicity Premium
Global 8 9%
United States 11 6%
United Kingdom 10 2.1%
Germany 7 3.1%
Sweden 5 1.7%
United Arab Emirates 17 14.2%
Saudi Arabia 13 14.7%
India 10 26.2%
China 19 8.6%
Japan 8 3.3%

9

Retail / Fashion; clothes

Region Industry Ranking Simplicity Premium
Global 9 10%
United States 12 7.1%
United Kingdom 11 5.6%
Germany 13 2.4%
Sweden 8 3%
United Arab Emirates 11 15.2%
Saudi Arabia 12 17.1%
India 13 27%
China 10 9.1%
Japan 9 2.6%

10

Shipping / Mail

Region Industry Ranking Simplicity Premium
Global 10 9%
United States 7 3.2%
United Kingdom 7 3.3%
Germany 6 2.8%
Sweden 11 1.9%
United Arab Emirates 19 14.3%
Saudi Arabia 15 14.2%
India 11 35.1%
China 23 6%
Japan 3 2.2%

11

Automotive

Region Industry Ranking Simplicity Premium
Global 11 15%
United States 14 9.7%
United Kingdom 15 4.7%
Germany 8 2.9%
Sweden 10 5.1%
United Arab Emirates 12 21.5%
Saudi Arabia 9 22.4%
India 16 42.3%
China 9 19.3%
Japan 6 5.4%

12

Telecommunications / Cable providers

Region Industry Ranking Simplicity Premium
Global 12 10%
United States 15 4.3%
United Kingdom 13 2.8%
Germany 15 N/A
Sweden 17 1.8%
United Arab Emirates 9 12%
Saudi Arabia 10 16.6%
India 8 28.4%
China 12 N/A
Japan 12 4.3%

13

Restaurants

Region Industry Ranking Simplicity Premium
Global 13 9%
United States 5 4.3%
United Kingdom 6 3.1%
Germany 17 2.1%
Sweden 13 2.9%
United Arab Emirates 14 13.3%
Saudi Arabia 8 15%
India 22 23.8%
China 15 9.5%
Japan 13 3.2%

14

Social media

Region Industry Ranking Simplicity Premium
Global 14 N/A
United States 20 N/A
United Kingdom 17 2.7%
Germany 18 3.2%
Sweden 18 N/A
United Arab Emirates 6 N/A
Saudi Arabia 5 N/A
India 5 N/A
China 6 N/A
Japan 21 N/A

15

Media (newspapers, TV, online, mobile)

Region Industry Ranking Simplicity Premium
Global 15 9%
United States 19 6.2%
United Kingdom 19 2.4%
Germany 9 4%
Sweden 9 2.7%
United Arab Emirates 10 14.5%
Saudi Arabia 18 10.3%
India 7 31.4%
China 7 5.5%
Japan 15 2%

16

Banks / Retail

Region Industry Ranking Simplicity Premium
Global 16 10%
United States 9 5.1%
United Kingdom 9 3.7%
Germany 14 3%
Sweden 12 1.3%
United Arab Emirates 18 15%
Saudi Arabia 19 18.1%
India 15 32.8%
China 14 6.5%
Japan 17 2.6%

17

Utilities

Region Industry Ranking Simplicity Premium
Global 17 7%
United States 13 N/A
United Kingdom 16 3.2%
Germany 12 4.8%
Sweden 19 N/A
United Arab Emirates 13 15.7%
Saudi Arabia 21 10.4%
India 14 N/A
China 20 6.5%
Japan 25 2.2%

18

Fitness

Region Industry Ranking Simplicity Premium
Global 18 11%
United States 21 5.9%
United Kingdom 20 4.7%
Germany 21 1.5%
Sweden 16 3.6%
United Arab Emirates 16 18.4%
Saudi Arabia 11 17.9%
India 12 28.5%
China 17 9.5%
Japan 23 5.6%

19

Health insurance

Region Industry Ranking Simplicity Premium
Global 19 13%
United States 16 7.6%
United Kingdom 24 6.7%
Germany 11 5.9%
Sweden 25 N/A
United Arab Emirates 15 15.3%
Saudi Arabia 16 18.3%
India 18 36.8%
China 24 8.4%
Japan 18 3.5%

20

Travel / Hotels

Region Industry Ranking Simplicity Premium
Global 20 13%
United States 17 7.2%
United Kingdom 14 3.9%
Germany 20 4.2%
Sweden 15 2.4%
United Arab Emirates 21 17.6%
Saudi Arabia 20 20.4%
India 24 40.3%
China 18 14.3%
Japan 14 4%

21

Travel / Booking

Region Industry Ranking Simplicity Premium
Global 21 12%
United States 22 4.8%
United Kingdom 18 3.7%
Germany 22 5%
Sweden 21 3.9%
United Arab Emirates 23 20.3%
Saudi Arabia 23 21.2%
India 21 37.1%
China 21 9.4%
Japan 19 3.5%

22

General insurance

Region Industry Ranking Simplicity Premium
Global 22 11%
United States 18 6.5%
United Kingdom 23 5.3%
Germany 19 5.1%
Sweden 22 2.8%
United Arab Emirates 20 16.7%
Saudi Arabia 22 21%
India 19 33.5%
China 25 7%
Japan 24 3.3%

23

Travel / Train

Region Industry Ranking Simplicity Premium
Global 23 10%
United States 25 7.4%
United Kingdom 21 N/A
Germany 23 N/A
Sweden 20 1.6%
United Arab Emirates 22 16.1%
Saudi Arabia 24 16.1%
India 23 N/A
China 13 13.2%
Japan 16 2.7%

24

Travel / Air

Region Industry Ranking Simplicity Premium
Global 24 11%
United States 24 7.7%
United Kingdom 25 3.4%
Germany 25 3.9%
Sweden 23 2.6%
United Arab Emirates 24 16.6%
Saudi Arabia 17 18.8%
India 25 29.7%
China 16 9%
Japan 20 3.4%

25

Travel / Car rental

Region Industry Ranking Simplicity Premium
Global 25 13%
United States 23 6.9%
United Kingdom 22 6.2%
Germany 24 2.6%
Sweden 24 2.3%
United Arab Emirates 25 17.6%
Saudi Arabia 25 19.4%
India 20 49.1%
China 22 10.1%
Japan 22 3%

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