These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Samsung
3
Electronics
| Rank Change: | +3 |
| Industry: | Electronics |
2
YouTube
3
Social media
| Rank Change: | +3 |
| Industry: | Social media |
3
Social media
| Rank Change: | N/C |
| Industry: | Social media |
4
2
Internet search
| Rank Change: | -2 |
| Industry: | Internet search |
5
Zain
35
Telecommunications / Cell phone service providers
| Rank Change: | +35 |
| Industry: | Telecommunications / Cell phone service providers |
6
Netflix
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
7
McDonald’s
Restaurants
| Rank Change: | N/A |
| Industry: | Restaurants |
Also view in:
China Germany Global India Japan Sweden United Arab Emirates United Kingdom United States
9
Snapchat
Social media
| Rank Change: | N/A |
| Industry: | Social media |
10
STC
41
Telecommunications / Cell phone service providers
| Rank Change: | +41 |
| Industry: | Telecommunications / Cell phone service providers |
11
TikTok
Social media
| Rank Change: | N/A |
| Industry: | Social media |
12
Al Baik
11
Restaurants
| Rank Change: | -11 |
| Industry: | Restaurants |
13
National Geographic
5
Media (newspapers, TV, online, mobile)
| Rank Change: | +5 |
| Industry: | Media (newspapers, TV, online, mobile) |
14
Xtra
12
Retail/General (mega/department store)
| Rank Change: | +12 |
| Industry: | Retail/General (mega/department store) |
15
Red Tag
16
Retail/General (mega/department store)
| Rank Change: | +16 |
| Industry: | Retail/General (mega/department store) |
16
Saudi TV
54
Media (newspapers, TV, online, mobile)
| Rank Change: | +54 |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates
17
Apple Music
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
19
Skype
18
Telecommunications / Cell phone service providers
| Rank Change: | +18 |
| Industry: | Telecommunications / Cell phone service providers |
20
Skynews Arabia
37
Media (newspapers, TV, online, mobile)
| Rank Change: | +37 |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates
21
Amazon
3
Internet retail
| Rank Change: | +3 |
| Industry: | Internet retail |
23
4
Social media
| Rank Change: | -4 |
| Industry: | Social media |
24
Panda
12
Retail / Grocery
| Rank Change: | -12 |
| Industry: | Retail / Grocery |
25
The Body Shop
60
Retail / Health and beauty; drugstore
| Rank Change: | +60 |
| Industry: | Retail / Health and beauty; drugstore |
28
Toyota
13
Automotive
| Rank Change: | -13 |
| Industry: | Automotive |
Also view in:
China Germany Global India Japan Sweden United Arab Emirates United Kingdom United States
29
15
Social media
| Rank Change: | -15 |
| Industry: | Social media |
30
Adidas
5
Fitness
| Rank Change: | +5 |
| Industry: | Fitness |
32
KFC
7
Restaurants
| Rank Change: | +7 |
| Industry: | Restaurants |
33
46
Social media
| Rank Change: | +46 |
| Industry: | Social media |
36
Uber
19
Travel / Car rental
| Rank Change: | -19 |
| Industry: | Travel / Car rental |
38
Sephora
77
Retail / Health and beauty; drugstore
| Rank Change: | +77 |
| Industry: | Retail / Health and beauty; drugstore |
39
SACO
18
Retail/General (mega/department store)
| Rank Change: | -18 |
| Industry: | Retail/General (mega/department store) |
40
Starbucks
4
Restaurants
| Rank Change: | +4 |
| Industry: | Restaurants |
41
ZARA
39
Retail / Fashion; clothes
| Rank Change: | +39 |
| Industry: | Retail / Fashion; clothes |
42
Tawuniya
32
General insurance
| Rank Change: | +32 |
| Industry: | General insurance |
43
Mobily
16
Telecommunications / Cell phone service providers
| Rank Change: | +16 |
| Industry: | Telecommunications / Cell phone service providers |
44
Arab News
60
Media (newspapers, TV, online, mobile)
| Rank Change: | +60 |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates
46
Debenhams
25
Retail/General (mega/department store)
| Rank Change: | +25 |
| Industry: | Retail/General (mega/department store) |
49
Lebara Mobile
48
Telecommunications / Cell phone service providers
| Rank Change: | +48 |
| Industry: | Telecommunications / Cell phone service providers |
50
Danube
14
Retail / Grocery
| Rank Change: | -14 |
| Industry: | Retail / Grocery |
51
Al Rajhi Bank
19
Banks / Retail
| Rank Change: | -19 |
| Industry: | Banks / Retail |
52
LG
43
Electronics
| Rank Change: | -43 |
| Industry: | Electronics |
54
Virgin Megastore
59
Retail/General (mega/department store)
| Rank Change: | +59 |
| Industry: | Retail/General (mega/department store) |
55
National Commercial Bank
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
56
Nike
3
Fitness
| Rank Change: | -3 |
| Industry: | Fitness |
57
50
Social media
| Rank Change: | -50 |
| Industry: | Social media |
59
Puma
36
Fitness
| Rank Change: | +36 |
| Industry: | Fitness |
61
Banque Saudi Fransi
23
Banks / Retail
| Rank Change: | +23 |
| Industry: | Banks / Retail |
63
Apple
36
Electronics
| Rank Change: | -36 |
| Industry: | Electronics |
64
Mbc
21
Media (newspapers, TV, online, mobile)
| Rank Change: | -21 |
| Industry: | Media (newspapers, TV, online, mobile) |
65
Dell
45
Electronics
| Rank Change: | -45 |
| Industry: | Electronics |
66
Dubai TV
11
Media (newspapers, TV, online, mobile)
| Rank Change: | -11 |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates
67
Saudi Electricity Company
62
Utilities
| Rank Change: | +62 |
| Industry: | Utilities |
68
Virgin Mobile
57
Telecommunications / Cell phone service providers
| Rank Change: | +57 |
| Industry: | Telecommunications / Cell phone service providers |
73
National Water Company
32
Utilities
| Rank Change: | +32 |
| Industry: | Utilities |
75
Philips
42
Electronics
| Rank Change: | -42 |
| Industry: | Electronics |
76
Samba Bank
25
Banks / Retail
| Rank Change: | +25 |
| Industry: | Banks / Retail |
77
Ford
1
Automotive
| Rank Change: | -1 |
| Industry: | Automotive |
79
Reebok
33
Fitness
| Rank Change: | -33 |
| Industry: | Fitness |
80
Pizza Hut
38
Restaurants
| Rank Change: | -38 |
| Industry: | Restaurants |
82
IKEA
69
Retail/General (mega/department store)
| Rank Change: | -69 |
| Industry: | Retail/General (mega/department store) |
83
Boots
35
Retail / Health and beauty; drugstore
| Rank Change: | +35 |
| Industry: | Retail / Health and beauty; drugstore |
84
FedEx
54
Shipping / Mail
| Rank Change: | -54 |
| Industry: | Shipping / Mail |
86
UPS
4
Shipping / Mail
| Rank Change: | +4 |
| Industry: | Shipping / Mail |
87
dr. CAFÉ
46
Restaurants
| Rank Change: | -46 |
| Industry: | Restaurants |
88
Alinma Bank
19
Banks / Retail
| Rank Change: | -19 |
| Industry: | Banks / Retail |
89
Saudi Gulf Airline
Travel / Air
| Rank Change: | N/C |
| Industry: | Travel / Air |
90
Arab National Bank
18
Banks / Retail
| Rank Change: | +18 |
| Industry: | Banks / Retail |
92
Bank Albilad
40
Banks / Retail
| Rank Change: | -40 |
| Industry: | Banks / Retail |
93
Al Riyadh
6
Media (newspapers, TV, online, mobile)
| Rank Change: | +6 |
| Industry: | Media (newspapers, TV, online, mobile) |
94
Microsoft
83
Electronics
| Rank Change: | -83 |
| Industry: | Electronics |
95
Asharq Al-Awsat
32
Media (newspapers, TV, online, mobile)
| Rank Change: | -32 |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates
96
Hyatt Regency
14
Travel / Hotels
| Rank Change: | -14 |
| Industry: | Travel / Hotels |
97
Marks & Spencer
1
Retail/General (mega/department store)
| Rank Change: | -1 |
| Industry: | Retail/General (mega/department store) |
99
Avis
12
Travel / Car rental
| Rank Change: | +12 |
| Industry: | Travel / Car rental |
100
Saudi Railways
25
Travel / Train
| Rank Change: | -25 |
| Industry: | Travel / Train |
102
Al Arabiya
64
Media (newspapers, TV, online, mobile)
| Rank Change: | -64 |
| Industry: | Media (newspapers, TV, online, mobile) |
Also view in:
United Arab Emirates
104
DHL
56
Shipping / Mail
| Rank Change: | -56 |
| Industry: | Shipping / Mail |
106
Medgulf
13
General insurance
| Rank Change: | +13 |
| Industry: | General insurance |
107
Home Centre
51
Retail/General (mega/department store)
| Rank Change: | -51 |
| Industry: | Retail/General (mega/department store) |
Also view in:
United Arab Emirates
108
Meem Bank
31
Banks / Retail
| Rank Change: | -31 |
| Industry: | Banks / Retail |
110
Audi
11
Automotive
| Rank Change: | +11 |
| Industry: | Automotive |
114
H&M
47
Retail / Fashion; clothes
| Rank Change: | -47 |
| Industry: | Retail / Fashion; clothes |
115
Saudi Post
15
Shipping / Mail
| Rank Change: | -15 |
| Industry: | Shipping / Mail |
116
BMW
4
Automotive
| Rank Change: | -4 |
| Industry: | Automotive |
117
Hertz
3
Travel / Car rental
| Rank Change: | +3 |
| Industry: | Travel / Car rental |
121
Alawwal Bank
60
Banks / Retail
| Rank Change: | -60 |
| Industry: | Banks / Retail |
122
Yelo
Travel / Car rental
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
126
Mercedes-Benz
39
Automotive
| Rank Change: | -39 |
| Industry: | Automotive |
127
Holiday Inn
59
Travel / Hotels
| Rank Change: | -59 |
| Industry: | Travel / Hotels |
128
Bupa
36
Health insurance
| Rank Change: | -36 |
| Industry: | Health insurance |
129
Allianz Saudi Fransi Cooperative Insurance
12
Health insurance
| Rank Change: | -12 |
| Industry: | Health insurance |
130
Malath
7
Health insurance
| Rank Change: | -7 |
| Industry: | Health insurance |
131
Alahli Takaful
17
Health insurance
| Rank Change: | -17 |
| Industry: | Health insurance |
132
Bank Aljazira
39
Banks / Retail
| Rank Change: | -39 |
| Industry: | Banks / Retail |
133
Marriott
61
Travel / Hotels
| Rank Change: | -61 |
| Industry: | Travel / Hotels |
135
Al Tayyar
86
Travel / Booking
| Rank Change: | -86 |
| Industry: | Travel / Booking |
137
Budget
56
Travel / Car rental
| Rank Change: | -56 |
| Industry: | Travel / Car rental |