These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Amazon
2
Internet retail
| Rank Change: | +2 |
| Industry: | Internet retail |
2
Hulu
22
Internet retail
| Rank Change: | +22 |
| Industry: | Internet retail |
3
Netflix
11
Internet retail
| Rank Change: | +11 |
| Industry: | Internet retail |
4
Costco
Retail/General (mega/department store)
| Rank Change: | N/C |
| Industry: | Retail/General (mega/department store) |
5
1
Internet search
| Rank Change: | +1 |
| Industry: | Internet search |
7
Publix
5
Retail / Grocery
| Rank Change: | +5 |
| Industry: | Retail / Grocery |
9
Disney+
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
10
Dunkin’ Donuts
1
Restaurants
| Rank Change: | +1 |
| Industry: | Restaurants |
11
Apple Music
25
Internet retail
| Rank Change: | +25 |
| Industry: | Internet retail |
13
HBO
6
Internet retail
| Rank Change: | +6 |
| Industry: | Internet retail |
14
Kroger
3
Retail / Grocery
| Rank Change: | +3 |
| Industry: | Retail / Grocery |
15
Pizza Hut
6
Restaurants
| Rank Change: | +6 |
| Industry: | Restaurants |
16
Overstock
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
17
WayFair
Internet retail
| Rank Change: | N/A |
| Industry: | Internet retail |
18
Whole Foods Market
33
Retail / Grocery
| Rank Change: | +33 |
| Industry: | Retail / Grocery |
19
McDonald’s
12
Restaurants
| Rank Change: | -12 |
| Industry: | Restaurants |
Also view in:
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20
Adidas
55
Fitness
| Rank Change: | +55 |
| Industry: | Fitness |
21
KFC
13
Restaurants
| Rank Change: | -13 |
| Industry: | Restaurants |
23
Dell
53
Electronics
| Rank Change: | +53 |
| Industry: | Electronics |
25
Target
43
Retail/General (mega/department store)
| Rank Change: | +43 |
| Industry: | Retail/General (mega/department store) |
26
Pandora
5
Internet retail
| Rank Change: | +5 |
| Industry: | Internet retail |
27
CVS/pharmacy
32
Retail / Health and beauty; drugstore
| Rank Change: | +32 |
| Industry: | Retail / Health and beauty; drugstore |
28
Whirlpool
43
Appliances
| Rank Change: | +43 |
| Industry: | Appliances |
30
Safeway
9
Retail / Grocery
| Rank Change: | +9 |
| Industry: | Retail / Grocery |
31
Nike
23
Fitness
| Rank Change: | +23 |
| Industry: | Fitness |
33
Venmo
Banks / Retail
| Rank Change: | N/A |
| Industry: | Banks / Retail |
35
Trader Joe’s
20
Retail / Grocery
| Rank Change: | -20 |
| Industry: | Retail / Grocery |
36
Albertsons
10
Retail / Grocery
| Rank Change: | -10 |
| Industry: | Retail / Grocery |
40
Walgreens
1
Retail / Health and beauty; drugstore
| Rank Change: | +1 |
| Industry: | Retail / Health and beauty; drugstore |
41
Chase
46
Banks / Retail
| Rank Change: | +46 |
| Industry: | Banks / Retail |
42
Kmart
68
Retail/General (mega/department store)
| Rank Change: | +68 |
| Industry: | Retail/General (mega/department store) |
43
Zappos.com
33
Internet retail
| Rank Change: | -33 |
| Industry: | Internet retail |
44
FedEx
28
Shipping / Mail
| Rank Change: | +28 |
| Industry: | Shipping / Mail |
45
YouTube
1
Social media
| Rank Change: | -1 |
| Industry: | Social media |
46
Samsung
4
Electronics
| Rank Change: | -4 |
| Industry: | Electronics |
47
Rite Aid Pharmacy
41
Retail / Health and beauty; drugstore
| Rank Change: | +41 |
| Industry: | Retail / Health and beauty; drugstore |
48
Chipotle
25
Restaurants
| Rank Change: | -25 |
| Industry: | Restaurants |
49
Starbucks
17
Restaurants
| Rank Change: | -17 |
| Industry: | Restaurants |
50
Kohl’s
4
Retail/General (mega/department store)
| Rank Change: | -4 |
| Industry: | Retail/General (mega/department store) |
51
USPS
13
Shipping / Mail
| Rank Change: | -13 |
| Industry: | Shipping / Mail |
52
Lyft
51
Travel / Car rental
| Rank Change: | -51 |
| Industry: | Travel / Car rental |
53
Peloton
Electronics
| Rank Change: | N/A |
| Industry: | Electronics |
54
UPS
32
Shipping / Mail
| Rank Change: | -32 |
| Industry: | Shipping / Mail |
55
Dodge
50
Automotive
| Rank Change: | +50 |
| Industry: | Automotive |
56
Comfort Inn
26
Travel / Hotels
| Rank Change: | -26 |
| Industry: | Travel / Hotels |
57
Chevrolet
21
Automotive
| Rank Change: | +21 |
| Industry: | Automotive |
59
Apple
10
Electronics
| Rank Change: | +10 |
| Industry: | Electronics |
60
Old Navy
40
Retail / Fashion; clothes
| Rank Change: | -40 |
| Industry: | Retail / Fashion; clothes |
61
Social media
| Rank Change: | N/A |
| Industry: | Social media |
63
H&M
16
Retail / Fashion; clothes
| Rank Change: | +16 |
| Industry: | Retail / Fashion; clothes |
64
Reebok
16
Fitness
| Rank Change: | -16 |
| Industry: | Fitness |
65
T-Mobile
30
Telecommunications / Cell phone service providers
| Rank Change: | +30 |
| Industry: | Telecommunications / Cell phone service providers |
66
FitBit
33
Electronics
| Rank Change: | -33 |
| Industry: | Electronics |
68
Toyota
28
Automotive
| Rank Change: | -28 |
| Industry: | Automotive |
Also view in:
China Germany Global India Japan Saudi Arabia Sweden United Arab Emirates United Kingdom
69
Uber
16
Travel / Car rental
| Rank Change: | -16 |
| Industry: | Travel / Car rental |
71
Microsoft
22
Electronics
| Rank Change: | +22 |
| Industry: | Electronics |
73
GE
8
Appliances
| Rank Change: | +8 |
| Industry: | Appliances |
74
Subaru
13
Automotive
| Rank Change: | -13 |
| Industry: | Automotive |
76
Ford
9
Automotive
| Rank Change: | -9 |
| Industry: | Automotive |
77
Progressive
14
General insurance
| Rank Change: | -14 |
| Industry: | General insurance |
78
Maytag
29
Appliances
| Rank Change: | -29 |
| Industry: | Appliances |
79
Sprint
36
Telecommunications / Cell phone service providers
| Rank Change: | +36 |
| Industry: | Telecommunications / Cell phone service providers |
80
Victoria’s Secret
18
Retail / Fashion; clothes
| Rank Change: | +18 |
| Industry: | Retail / Fashion; clothes |
81
JetBlue Airways
56
Travel / Air
| Rank Change: | -56 |
| Industry: | Travel / Air |
82
State Farm
19
General insurance
| Rank Change: | +19 |
| Industry: | General insurance |
83
Macy’s
8
Retail/General (mega/department store)
| Rank Change: | +8 |
| Industry: | Retail/General (mega/department store) |
84
Snapchat
35
Social media
| Rank Change: | +35 |
| Industry: | Social media |
85
AllState
15
General insurance
| Rank Change: | +15 |
| Industry: | General insurance |
86
IKEA
49
Retail/General (mega/department store)
| Rank Change: | -49 |
| Industry: | Retail/General (mega/department store) |
87
Days Inn
21
Travel / Hotels
| Rank Change: | -21 |
| Industry: | Travel / Hotels |
88
Sephora
59
Retail / Health and beauty; drugstore
| Rank Change: | -59 |
| Industry: | Retail / Health and beauty; drugstore |
89
UnitedHealthcare
47
Health insurance
| Rank Change: | +47 |
| Industry: | Health insurance |
90
Bank of America
30
Banks / Retail
| Rank Change: | +30 |
| Industry: | Banks / Retail |
91
DIRECTV
32
Telecommunications / Cable providers
| Rank Change: | +32 |
| Industry: | Telecommunications / Cable providers |
93
Holiday Inn
50
Travel / Hotels
| Rank Change: | -50 |
| Industry: | Travel / Hotels |
94
Yelp
9
Social media
| Rank Change: | +9 |
| Industry: | Social media |
96
Xfinity (Comcast)
43
Telecommunications / Cable providers
| Rank Change: | +43 |
| Industry: | Telecommunications / Cable providers |
97
Verizon
15
Telecommunications / Cell phone service providers
| Rank Change: | +15 |
| Industry: | Telecommunications / Cell phone service providers |
98
AT&T
35
Telecommunications / Cell phone service providers
| Rank Change: | +35 |
| Industry: | Telecommunications / Cell phone service providers |
99
Kaiser Permanente
35
Health insurance
| Rank Change: | +35 |
| Industry: | Health insurance |
101
TikTok
Social media
| Rank Change: | N/A |
| Industry: | Social media |
102
Wells Fargo
23
Banks / Retail
| Rank Change: | +23 |
| Industry: | Banks / Retail |
104
24
Social media
| Rank Change: | +24 |
| Industry: | Social media |
106
7
Social media
| Rank Change: | +7 |
| Industry: | Social media |
107
1
Social media
| Rank Change: | +1 |
| Industry: | Social media |
108
Skype
6
Telecommunications / Cell phone service providers
| Rank Change: | +6 |
| Industry: | Telecommunications / Cell phone service providers |
109
Farmers
18
General insurance
| Rank Change: | +18 |
| Industry: | General insurance |
110
USA Today
6
Media (newspapers, TV, online, mobile)
| Rank Change: | -6 |
| Industry: | Media (newspapers, TV, online, mobile) |
111
Marriott
83
Travel / Hotels
| Rank Change: | -83 |
| Industry: | Travel / Hotels |
112
The New York Times
1
Media (newspapers, TV, online, mobile)
| Rank Change: | -1 |
| Industry: | Media (newspapers, TV, online, mobile) |
114
GEICO
57
General insurance
| Rank Change: | -57 |
| Industry: | General insurance |
115
23
Social media
| Rank Change: | +23 |
| Industry: | Social media |
116
KAYAK
20
Travel / Booking
| Rank Change: | -20 |
| Industry: | Travel / Booking |
118
MetLife
13
General insurance
| Rank Change: | +13 |
| Industry: | General insurance |
119
CNN
2
Media (newspapers, TV, online, mobile)
| Rank Change: | -2 |
| Industry: | Media (newspapers, TV, online, mobile) |
122
American Airlines
6
Travel / Air
| Rank Change: | -6 |
| Industry: | Travel / Air |
123
Hertz
14
Travel / Car rental
| Rank Change: | -14 |
| Industry: | Travel / Car rental |
124
Alamo
6
Travel / Car rental
| Rank Change: | -6 |
| Industry: | Travel / Car rental |
125
HUMANA
4
Health insurance
| Rank Change: | +4 |
| Industry: | Health insurance |
126
Ally
113
Banks / Retail
| Rank Change: | -113 |
| Industry: | Banks / Retail |
127
Southwest Airlines
118
Travel / Air
| Rank Change: | -118 |
| Industry: | Travel / Air |
128
United/Continental
6
Travel / Air
| Rank Change: | -6 |
| Industry: | Travel / Air |
129
Aetna
1
Health insurance
| Rank Change: | +1 |
| Industry: | Health insurance |
130
Delta Air Lines
31
Travel / Air
| Rank Change: | -31 |
| Industry: | Travel / Air |
131
Fox News
7
Media (newspapers, TV, online, mobile)
| Rank Change: | -7 |
| Industry: | Media (newspapers, TV, online, mobile) |
132
Amtrak
6
Travel / Train
| Rank Change: | -6 |
| Industry: | Travel / Train |
133
MSNBC
27
Media (newspapers, TV, online, mobile)
| Rank Change: | -27 |
| Industry: | Media (newspapers, TV, online, mobile) |
134
The Wall Street Journal
37
Media (newspapers, TV, online, mobile)
| Rank Change: | -37 |
| Industry: | Media (newspapers, TV, online, mobile) |
135
Social media
| Rank Change: | N/C |
| Industry: | Social media |
136
US Airways
15
Travel / Air
| Rank Change: | -15 |
| Industry: | Travel / Air |
137
Budget
53
Travel / Car rental
| Rank Change: | -53 |
| Industry: | Travel / Car rental |
138
Spectrum
2
Telecommunications / Cable providers
| Rank Change: | +2 |
| Industry: | Telecommunications / Cable providers |
140
Orbitz
84
Travel / Booking
| Rank Change: | -84 |
| Industry: | Travel / Booking |
141
Avis
39
Travel / Car rental
| Rank Change: | -39 |
| Industry: | Travel / Car rental |
142
CIGNA
5
Health insurance
| Rank Change: | -5 |
| Industry: | Health insurance |